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This is an international collaborative innovation project supported by the European Commission’s H2020 Circular Economy programme. The project consortium consists of 17 partners across 8 EU counties, and NTU is the lead partner with Professor Daizhong Su as the Project Coordinator.
Three new circular economy business models will be developed, including:

  • Co-creation of Products and Services model will bring end-users closer to the design and manufacturing phases by identifying consumer preferences via Big-data online mining product reviews and evaluating product specifications and prototypes via Living Lab to customise the end-user requirements. Benefited from the co-creation features, sets of sustainable production methods will be implemented and new products/services will be created.
  • Sustainable Consumption model will develop a method to calculate the eco-points of products based on the outcome of FP7 myEcoCost project, assess product environment footprints (PEF), provide a traceability solution to monitor product’s sustainability along the value chain, and support end-users and stakeholders to actively implement the circular economy via awareness raising and knowledge sharing activities.
  • Collaborative Recycling/Reuse model will develop a system for stakeholders to interact with each other to facilitate the recycling/reuse of end-of-life products and reduce waste, and implement the eco-credits awarding scheme to encourage people to recycle/reuse. 

The new circular economy business models will be demonstrated at a large scale in four industrial areas: Domestic and industrial lighting products, Vegetable farming and food, Meat supply chain, and Recycling and reuse of computer tablets. 

An effective means will be developed to communicate with wide communities to disseminate the project outcome, and involve a large number of stakeholders along value and supply chains throughout the project lifetime, including end-users, producers, researchers and civil society. 

​An ICT platform will be developed to support the development, implementation, demonstration, and communication.

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